Usually everything happens at the moment when you are internally open to the world. When you are not afraid to voice your ideas. So I was overwhelmed with experience, desires and thoughts. After the birth of her daughter, there were even more of them. Like any mother, I wanted to give my baby the best. Having fallen in love with the name VARVARA, I wanted to create a brand consonant with it, but then, in 2018, I did not even think about creating children's cosmetics.
Varvara had chicks on her palms. And I asked our technologists to create several products for everyday care. And I had a place to go and an understanding of what I needed for my child, too. I have been developing and creating cosmetic brands for more than seven years. During this time, I have accumulated a lot of knowledge about the components, compositions and formulas of cosmetic products.
As a result, we managed to make a product that for several years pleased us with smooth skin without roughness and redness.
The name was already flying in the air and we already had proven products, and the concept came when I was ripe. One Saturday morning, my husband and I talked about the main points and laid down the main idea. It was June 16, 21. Our first conversation about the LoboVaVa brand.